Every September, San Francisco transforms into the center of the technology world. Thousands of Salesforce professionals, executives, developers, and business leaders converge on one city for three days that set the tone for the year ahead. In 2026, the stakes are higher than ever. Artificial intelligence has moved from an interesting idea to an operational necessity, and the conference is where Salesforce proves it can deliver at scale.
This guide covers everything you need to know before you go, from dates and tickets to the keynote lineup, session schedule, and insider tips for getting the most out of your time in San Francisco.
Dates, Venue and Essential Details
| Detail | Information |
| Event Name | Dreamforce 2026 |
| Theme | Becoming the Agentic Enterprise |
| Dates | September 15 to 17, 2026 |
| Primary Venue | Moscone Center, 747 Howard Street, San Francisco, CA 94103 |
| Virtual Access | Salesforce+ (free, live and on demand) |
| Salesforce+ Extension | September 18, 2026 (broadcast-only day) |
| Expected In-Person Attendees | 45,000 or more |
| Sessions Available | 1,600 or more |
| Keynotes | 50 or more |
| Hands-On Trainings | 150 or more |
| Community Roundtables | 240 or more |
The event runs from Tuesday, September 15, through Thursday, September 17, 2026. Salesforce+ extends the virtual experience by one additional day, with exclusive broadcast content and interviews available on Friday, September 18. The primary venue is the Moscone Center, which serves as the central hub for keynotes, sessions, and the partner expo. However, the Dreamforce footprint extends well beyond a single building. Hotels, partner offices, networking lounges, and dedicated spaces including Salesforce Tower all become part of the event’s broader city-wide experience.
San Francisco has hosted this event since 2003. The city knows how to handle the crowds, and seasoned attendees will tell you that some of the best conversations happen outside the official sessions, in hallways, coffee queues, and evening events scattered across the city.
The 2026 Theme: Becoming the Agentic Enterprise
Two years ago, at Dreamforce 2024, Salesforce introduced Agentforce, the concept that AI agents could take real autonomous actions inside the platform rather than simply offering suggestions. The 2025 edition pushed that story further, moving agents from promising demonstrations toward something teams could actually deploy in production.
In 2026, the theme is direct and ambitious: Becoming the Agentic Enterprise. This is not a vision for what might happen someday. It is a statement that the tools are ready, the use cases are proven, and the question now is how fast organizations can execute. Sessions, keynotes, and demos across all three days will explore what it takes to build an enterprise where AI agents work alongside people across sales, service, marketing, and operations.
Additionally, the 2026 program highlights Agentforce, Slack, Data 360, and Customer 360 as the core pillars of the agentic future. Industry-specific clouds covering financial services, retail, healthcare, life sciences, and manufacturing will also feature prominently throughout the schedule.
Ticket Types and Pricing
Tickets vary significantly in price depending on how early you register and which pass type you need. The table below summarizes the current options.
| Pass Type | Price | What Is Included |
| Full Conference Pass | $2,299 full price | All sessions, keynotes, workshops, networking, and Campground access September 15–17 |
| Last Chance Conference Pass | $1,899 | Same as full conference pass under last-chance pricing |
| Early Bird Pass | $999 (early sales phase until mid-July) | Full conference access at reduced early-bird pricing |
| Group Pass (5 or more) | $999 per person | Full conference access for groups of five or more |
| Trailblazer Bootcamp Add-On | $1,499 | Three days of intensive hands-on learning led by product experts, added to any conference pass |
| Salesforce+ Virtual Pass | Free | Live and on-demand access to keynotes and more than 400 sessions on Salesforce+ |
The early-bird pass, priced at $999, offered a saving of $1,300 off the full price and was available through approximately mid-July. The group rate of $999 per person applies to registrations of five or more and is one of the most cost-effective options for enterprise teams sending multiple attendees.
For organizations that cannot send their team in person, the free Salesforce+ virtual pass is a genuinely powerful alternative. It includes live coverage of the opening keynote, more than 400 sessions on demand, live product launches, and broadcast-only content on September 18. Therefore, no matter where you are based or what your budget allows, there is a way to participate.
Tickets are available through the official registration page at salesforce.com/dreamforce/register.
The Day-by-Day Schedule
The detailed session schedule is built in phases, with new content added as the event approaches. The broad structure for all three days follows a consistent pattern.
| Day | Date | Key Programming |
| Day 1 | September 15, 2026 | Opening Keynote with Marc Benioff and special guests, visionary sessions, Welcome Reception |
| Day 2 | September 16, 2026 | Marc Benioff fireside chat, product and cloud keynotes, breakout sessions, Dreamfest concert |
| Day 3 | September 17, 2026 | Technical deep dives, admin and developer sessions, True to the Core, closing sessions |
| Virtual Extension | September 18, 2026 | Broadcast-only Salesforce+ content, exclusive interviews, additional sessions on demand |
Day one carries the most anticipation. The opening keynote from CEO Marc Benioff traditionally includes the year’s most significant product announcements, live demonstrations, and customer stories. It sets the direction for everything that follows.
Day two is typically the highest-energy day in terms of programming density. The Benioff fireside chat on the second day allows for a more conversational exploration of the themes raised in the opening keynote. Dreamfest, the legendary benefit concert that has raised more than $130 million for UCSF Benioff Children’s Hospitals, also takes place on day two. Headliners for 2026 have been confirmed to include Metallica and Benson Boone.
Day three focuses more heavily on hands-on learning, community sessions, and technical content for admins and developers. The True to the Core session is a fan favorite that gives the Salesforce community a direct line to product leaders.
Keynotes and Confirmed Speakers
The keynote lineup is the most eagerly anticipated part of the program each year. For 2026, the confirmed and expected keynote speakers include the following.
| Speaker | Role |
| Marc Benioff | Chair, CEO, and Co-Founder, Salesforce |
| Sterling K. Brown | Emmy Award-winning actor and producer |
| Renée Richardson Gosline | Senior Lecturer and Head of the Human-First AI Lab, MIT |
| Andrew Ng | Founder, DeepLearning.AI |
| Ellen Pompeo | Actress and producer |
| Bozoma Saint John | Forbes Number One Most Influential CMO |
Marc Benioff opens the conference on September 15 and returns for a fireside chat on September 16. His sessions are historically the most-watched content at the event and the place where the biggest product announcements land.
Andrew Ng brings a research-first perspective on the future of AI in enterprise environments. His work at DeepLearning.AI sits at the center of how organizations learn to build and deploy AI responsibly. Renée Richardson Gosline adds an academic and human-centered lens to the conversation, examining what it actually means to put people first as AI agents take on more autonomous roles. Bozoma Saint John brings a marketing and cultural perspective that extends the conversation beyond engineering and into how brands connect with customers in an AI-driven world.
Additional speakers are announced on a rolling basis through the official Dreamforce website. The full lineup at recent editions has included 115 or more speakers across keynotes and breakout sessions.
Sessions and What to Expect on the Show Floor
The 2026 program includes more than 1,600 breakout sessions organized by role, product, industry, and skill level. Salesforce provides Trail Maps, a curated filtering tool that helps attendees build a personalized agenda based on their job function, cloud focus, or topic of interest.
Early confirmed session highlights include:
- Build Your AI Roadmap: 5 Strategic Steps to Success
- Data 360: Your Trusted Foundation for Agentforce
- Architecting Agentforce: The 5 Design Pillars to AI Success
These sessions move beyond marketing language and into the practical: how organizations prepare their data, design their agent workflows, and govern autonomous AI in production environments. For enterprise teams already running Agentforce pilots, these are the sessions most likely to yield actionable guidance they can bring home.
Beyond sessions, the Campground is the central hub for product demonstrations, customer stories, and one-on-one time with product experts. Attendees can get hands-on with Agentforce and Slack, explore how leading brands have deployed agents in production, and book direct time with the people who built the tools. The Trailblazer Forest is another key area, hosting community-focused content, partner booths, and ecosystem networking.
Dreamfest: The Benefit Concert
Dreamfest is one of the most unique aspects of the entire event. It is a full-scale concert experience that raises money for UCSF Benioff Children’s Hospitals, the beneficiary of Dreamforce philanthropy for many years. To date, the event has raised more than $130 million for the hospital.
In 2026, Dreamfest headliners are Metallica and Benson Boone. This pairing spans generations and musical styles, which reflects the diversity of the Dreamforce community itself. Dreamfest takes place on the evening of September 16 and is included in full conference passes. It is one of the few moments over three days when the entire community gathers in the same place for something that has nothing to do with software.
Virtual Access Through Salesforce+
Salesforce+ is the company’s dedicated streaming platform and the home of all virtual Dreamforce content. The free virtual pass gives anyone in the world access to more than 400 sessions, live keynote coverage, product launch announcements, and exclusive broadcast interviews on September 18.
This is a significant offering for teams that want to participate without the cost of travel, hotel, and conference passes. Additionally, all sessions on Salesforce+ are available on demand after the event, meaning you can revisit content, share recordings with colleagues, and catch sessions you missed during the live days.
For organizations sending a small in-person team while keeping the rest of the company connected remotely, combining in-person and Salesforce+ attendance is the most cost-effective strategy.
Practical Tips for Attending in Person
Attending an event with tens of thousands of people across multiple buildings in downtown San Francisco requires planning. These tips from experienced attendees make a real difference.
- Book your hotel as early as possible. San Francisco fills up fast during Dreamforce week. Properties near the Moscone Center, in the South of Market and Union Square neighborhoods, are the most convenient but also the most in-demand.
- Use the Trail Maps tool to build your agenda before you arrive. Trying to decide on the day wastes time and leads to missed sessions.
- Register for hands-on training slots early. Trailblazer Bootcamp and individual workshop sessions have limited capacity and fill up quickly.
- Wear comfortable shoes. You will walk between the Moscone North, South, and West buildings multiple times each day, plus external venues across the city.
- Bring a portable charger. Your phone battery will not survive three days of photography, session check-ins, and real-time messaging without backup power.
- Use Piper, Salesforce’s AI assistant built into the Dreamforce agenda tool, to get personalized session recommendations based on your role and goals. It is available through the registration platform.
- Arrive early to keynote sessions. The opening keynote on September 15 will fill the venue quickly. Doors open before the session starts, and arriving thirty minutes early is not excessive.
- Schedule your after-hours meetings in advance. The most productive conversations at Dreamforce often happen at evening events, partner dinners, and community gatherings. Many of these fill up weeks before the conference.
Conclusion
Dreamforce 2026 runs from September 15 to 17 at the Moscone Center in San Francisco, with virtual access available for free on Salesforce+ and an extended broadcast day on September 18. The theme, Becoming the Agentic Enterprise, signals that this year moves from AI as a concept to AI as a measurable operational reality. The program includes more than 1,600 sessions, 50 or more keynotes, 150 or more hands-on trainings, and 240 or more community roundtables. Marc Benioff opens the event on September 15 and returns for a fireside chat on September 16. Confirmed speakers include Andrew Ng, Sterling K. Brown, Renée Richardson Gosline, Bozoma Saint John, and Ellen Pompeo.
Tickets start at $999 for groups and early registrants, with a free virtual pass on Salesforce+ available to anyone worldwide. Dreamfest, headlined by Metallica and Benson Boone, takes place on the evening of September 16 and continues the event’s charitable tradition for UCSF Benioff Children’s Hospitals. Whether you attend in person or virtually, this is the one event where the direction of the entire Salesforce ecosystem becomes clear.
Frequently Asked Questions
When and where does Dreamforce 2026 take place?
Dreamforce 2026 runs from September 15 to 17, 2026, at the Moscone Center, 747 Howard Street, San Francisco, California. A free virtual experience on Salesforce+ runs concurrently and extends to September 18 with exclusive broadcast-only content.
How much do Dreamforce 2026 tickets cost?
The full conference pass is priced at $2,299. A last-chance rate of $1,899 was available closer to the event, and an early-bird rate of $999 was offered through approximately mid-July. Groups of five or more can register at $999 per person. The Trailblazer Bootcamp add-on costs $1,499. Virtual access through Salesforce+ is completely free.
Who are the confirmed speakers at Dreamforce 2026?
Confirmed speakers include Marc Benioff, Chair and CEO of Salesforce; Andrew Ng, founder of DeepLearning.AI; Sterling K. Brown, Emmy Award-winning actor; Renée Richardson Gosline of MIT’s Human-First AI Lab; Bozoma Saint John, Forbes Number One Most Influential CMO; and Ellen Pompeo, actress and producer. Additional speakers are announced on a rolling basis at salesforce.com/dreamforce.
What is Agentforce and why is it central to the 2026 event?
Agentforce is Salesforce’s autonomous AI technology that allows AI agents to take real actions within the Salesforce platform, automating complex workflows, predicting outcomes, and personalizing interactions across sales, service, and marketing. The 2026 theme, Becoming the Agentic Enterprise, places Agentforce at the center of the entire conference program, with sessions exploring how organizations build, deploy, and govern AI agents in production.
Can I attend Dreamforce 2026 without traveling to San Francisco?
Yes. The free Salesforce+ virtual pass gives anyone access to live keynote coverage, more than 400 sessions, live product launches, and exclusive broadcast interviews on September 18. All session content is also available on demand after the event. Teams that cannot travel can therefore still participate fully in the most important announcements and learning content from anywhere in the world.
