Why This Marketing Event Matters
Texas marketers have a big date to mark. Digital Summit Dallas 2026 runs on December 8 and 9, 2026, at the Hyatt Regency Dallas. The two-day conference brings together marketing leaders, creatives, and social media experts. Together, they share fresh ideas on growth, brand trust, and customer experience.
This guide covers what you need before you go. First, you will see how each day flows. Next, you will find the ticket and refund rules. After that, the article explains the main topics, the speakers, and the people who attend. Finally, it offers practical tips for your visit.
Please note that organizers may change details as the date nears. Therefore, check the official website for the latest agenda before you book travel.
Event Overview at a Glance
| Detail | Information |
| Dates | Tuesday, December 8 and Wednesday, December 9, 2026 |
| Venue | Hyatt Regency Dallas |
| Address | 300 Reunion Blvd, Dallas, TX 75207 |
| Organizer | TechMedia, LLC (Raleigh, North Carolina) |
| Focus | Digital marketing, brand strategy, and growth |
| Registration help | registration@digitalsummit.com or (919) 529-5373 |
The event belongs to a wider series of marketing conferences held in several U.S. cities. In Dallas, the organizers promise access to thought leaders, futurists, and creatives from well-known brands. Speakers on the event page come from companies such as Spotify, Zillow, LinkedIn, TikTok, and Amazon.
Event Schedule: How Each Day Flows
The organizers have not posted every session time on the main page. However, they have shared the daily structure. Use the table below to plan your time. Then check the official agenda for exact session slots.
| Schedule item | Day 1: Tuesday, December 8 | Day 2: Wednesday, December 9 |
| Registration | Opens at 8:00 am | Not listed |
| Networking breaks | 4 | 3 |
| Networking lunch | Yes | Yes |
| Evening reception | Networking reception, 5:00 to 6:00 pm | None listed |
| VIP reception | By invitation, for VIP pass holders | None listed |
| Partner Passport deadline | Before 2:00 pm | Before 2:00 pm |
Day One: Tuesday, December 8
The first day starts with registration at 8:00 am. You can pick up your badge at a self-serve kiosk, so you do not need to print anything at home. Staff stand nearby if you need help.
Sessions then run through the day, with four networking breaks between them. The networking lunch gives you time to meet other marketers face to face. At 5:00 pm, the networking reception begins and lasts one hour. Meanwhile, VIP pass holders can join an invitation-only reception.
Day Two: Wednesday, December 9
Day two has three networking breaks and another networking lunch. Additionally, the Partner Passport contest wraps up on this day. You visit the partners listed on your card, then return it to registration before 2:00 pm. Doing so enters you in a prize drawing.
Smart Planning Tip
Conferences with several tracks often run sessions side by side. Therefore, pick your top topics before you arrive. Save the breaks for networking, because that is where many attendees make their best contacts.
Tickets, Pricing and Refund Rules
Ticket prices change over time, so the official registration page always has the final word. The event page currently promises a saving of $200 on advance tickets. Therefore, early buyers pay less than late buyers. The page does not list exact prices on its main screen, so open the pricing page to see current rates and pass levels.
A VIP pass also exists. It adds access to the invitation-only VIP reception on day one.
Key Ticket Policies
The rules below matter most as the event gets closer. As of late October 2026, the refund deadline is less than two weeks away.
| Policy | What it means |
| Refund deadline | November 10, 2026. Send your request at least four weeks before the event. |
| Pass transfers | You may give your pass to another person or move it to another summit event until December 7, 2026. |
| Transfer limit | You can move a pass between events only once. Transferred passes do not qualify for refunds. |
| No-shows | No partial or full credit. |
| Fees | Service and processing fees do not qualify for refunds. |
| Special requests | Email by November 17, 2026 for dietary, access, allergy, or nursing needs. |
How to Buy with Confidence
- Compare pass levels first, and choose the one that fits your goals.
- Buy early to lock in the advance saving.
- Check your employer’s training budget, since many teams cover conference costs.
- Ask about group options if you plan to bring several colleagues.
- Save your confirmation email in case you need to transfer the pass.
If you have questions, contact the registration team at registration@digitalsummit.com or call (919) 529-5373. In addition, send special requests early. Later requests may not receive a yes.
Key Topics and Conference Tracks
The program groups its talks into focused tracks. The organizers describe the sessions as expert-led, and they include workshops. Although the page does not list every talk, the track names show where the energy is.
Main Tracks
- Brand Trust and Safety: Expect talks on protecting your reputation and earning audience confidence.
- Customer Intelligence and Experience: Sessions here likely cover data, research, and better customer journeys.
- Creativity, Differentiation and Cultural Relevance: This track looks at standing out and connecting with real culture.
- Next-Gen Operations and Infrastructure: Think tools, systems, and smarter ways to run a marketing team.
- Brand Visibility: Speakers will likely share ways to get noticed in crowded channels.
Hands-On Formats
Beyond the main tracks, two formats stand out. The Mastermind Hub, formerly called Masterclasses, offers deeper learning in smaller settings. The Growth Roundtable, in contrast, gives you a chance to trade ideas with peers.
These formats suit people who want more than a slide deck. Additionally, they make it easier to ask direct questions and leave with a plan.
Speakers to Watch
The event page names a long list of speakers and trainers. Some profile links point to an older archive, so confirm the final lineup on the official agenda. Even so, the list shows the mix of brands you can expect.
| Speaker | Affiliation |
| Jenny Haggard | Spotify |
| Beverly Jackson | Zillow |
| Ty Heath | |
| Rod Thill | TikTok and WorkDaze |
| Aimee Rancer | Amazon |
| Marcus Collins | University of Michigan, Ross School of Business |
| Lisa Perez | Everlane |
| Upasna Gautam | The Texas Tribune |
Why These Topics Matter Now
Marketing teams face rising costs and shifting audience habits. Meanwhile, trust has become a major factor in buying choices. Therefore, tracks on trust, customer insight, and visibility match real daily problems. If you lead a small team, you can still take home ideas that fit a modest budget.
Attendee Information and Travel Tips
Who Attends
The crowd is a friendly mix. Marketing leaders attend, from one-person teams to full departments. Digital marketers from Dallas and nearby cities join them. Creatives and social media creators also fill the halls. Moreover, job seekers use the networking time to meet hiring managers.
Venue, Hotel and Parking
The Hyatt Regency Dallas sits at 300 Reunion Blvd, close to Reunion Tower. The organizers run a hotel map with discounted rates across the city. Book through the official site to use those rates.
The hotel offers self-parking and valet service. However, the organizers do not validate parking, so budget for the cost. Public parking areas near the hotel give you another option.
On-Site Tips
| Topic | What to know |
| Dress code | Mostly business casual. Wear layers, because room temperatures vary. |
| Shoes | Choose comfortable pairs, since you will walk and stand a lot. |
| Badge | Print nothing. Use the self-serve kiosk or ask a team member. |
| Coffee | Available anytime in the sponsor area. |
| Charging | Portable charging packs wait at registration. |
| Event app | Look for a magic link email from Expo Pass, or get help at registration. |
| Recordings | Session recordings arrive about two weeks after the event by email. |
Make the Most of Your Two Days
- Set a goal for each day, such as three new contacts.
- Bring business cards or a digital profile link.
- Follow up within a week while the conversation is fresh.
- Visit the partner area early, before the crowds build.
- Take notes during sessions, then share a short recap with your team.
Finally, remember that the winter weather in Dallas can swing from mild to chilly. Pack a light jacket for the walk between your hotel and the venue.
Conclusion
Digital Summit Dallas 2026 gives marketers two focused days of learning and networking at the Hyatt Regency Dallas on December 8 and 9. The schedule mixes sessions, breaks, lunches, and a reception, so you always have a chance to connect. The tracks cover brand trust, customer insight, creativity, operations, and visibility. In addition, the Mastermind Hub and Growth Roundtable add hands-on options.
Therefore, act on the key dates now. The refund deadline falls on November 10, and special requests close on November 17. Book your pass and hotel early, plan your sessions, and set clear networking goals. With that preparation, you will leave with new ideas and new contacts.
Frequently Asked Questions
1. When is Digital Summit Dallas 2026?
It takes place on Tuesday, December 8, and Wednesday, December 9, 2026.
2. Where is the event?
The Hyatt Regency Dallas hosts it, at 300 Reunion Blvd, Dallas, TX 75207.
3. What time does registration open?
Registration opens at 8:00 am on day one.
4. How much do tickets cost?
The main event page does not list prices. It does promise a $200 saving on advance tickets. Check the official pricing page for current rates.
5. Can I get a refund?
Yes, if you send your request by November 10, 2026. Service and processing fees do not qualify for refunds.
6. Can I transfer my pass?
Yes. You can give it to another person or move it to another summit event until December 7, 2026. You can move a pass between events only once.
7. What topics will the sessions cover?
Tracks include brand trust and safety, customer intelligence, creativity, operations and infrastructure, and brand visibility. The Mastermind Hub and Growth Roundtable add hands-on formats.
8. Who should attend?
Marketing leaders, digital marketers, creatives, social media creators, and job seekers all benefit from the event.
9. What should I wear?
Choose business casual clothing. Wear layers and comfortable shoes, because room temperatures vary.
10. Will I get session recordings?
Yes. The organizers send recordings by email about two weeks after the event.
